Take The Mobile Friendly Website Test – Examine 8 Crucial Points To Retain Visitors
Bye Bye Bounce Rate! Hello Mobile Website Visitors!
With so many mobile and tablet devices already connecting to the internet every day, it would be short sighted to ignore the needs of mobile web users. Almost everyone has had the frustrating experience of using your brand new phone to visit your favorite website only to find out that it is half broken. Buttons don’t work, the images are all over the place, it just does not work like you expect it to.
The fact is that you may be one of 46% of mobile users who also say that they will not return to the website if it did not work the first time around. Ouch! Half you visitors gone… (Source: Google Ipsos)
So how can one make a website more mobile friendly?
Review the 8 points below while looking at your website on a mobile device. Try to see where and how you might make improvements and if they are practical. The goal here is to hit as many points as you can without having to totally redesign your website. Sometimes you have to throw it out and start from scratch.
Any improvements you can make will help to make your website more user friendly. You may also want to look into responsive web design as a long term solution that will address both desktop and mobile versions of your website. Responsive website automatically adapts to the device it is being viewed upon. Be it a Smartphone, Tablet, Laptop or Desktop PC.
So here we go…
1. Simplify The Navigation
No one likes to be confused. Using obvious navigation can benefit your users to easily find what they are looking for.
· Have a search box that is clearly located on complex sites.
· Decrease scrolling and maintain a vertical orientation.
· Help users browse between levels utilizing apparent “back” and “home page” buttons.
· Use a clear structure in menus and try to avoid rollovers.
2. Make Sure That It Is Simple To Convert Visitors
Regardless of what the site’s objective is, your web visitors must be in a position to do it with a virtual keyboard and no mouse. Ensure that it is easy to buy something or contact you!
· Reduce the number of steps required to make a transaction.
· Keep forms concise and utilize the least number of form fields that are practical.
· Put emphasis on information that will guide conversion, such as product particulars).
· Make use of lists and check boxes to make data entry simpler.
3. Make It Load Fast
Mobile consumers are usually short on time. In order to help users, design your site to load swiftly and make sure that written text is easy to read.
· Scale down big chunks of written text and use bullet points for simple reading.
· Compress images to keep them small for speedy site viewing.
· Prioritize content and functions that mobile users require most.
4. Try To Make Your Mobile Site Localized
Prospects search for localized information on their mobile phones all the time. From locating the next gas station to locating an open take out place. ···
· Include features that help visitors to find and reach you.
· Include your street address or store locator on the landing page.
· Provide maps and guidelines.
A mobile friendly web site communicates without causing eye strain. Ensure that it is easy for your users to read.
· Create contrast between background and written text.
· Use a lot of neutral space.
· Use size and color to signal hyperlinks and button priority.
6. Try To Make The User Experience Is Uniform For Both The PC & Mobile Versions
Many people now use multiple monitors during the day. Therefore it is a good idea to transfer as much of the functionality of your desktop website to the mobile version. This will create a uniform experience.
· Retain key features of your site whenever possible.
· Display the same information for merchandise or services.
7. Monitor, Understand and Adapt
Great mobile sites are end-user centered, which implies they are built with insight from your visitors. It is possible to ask your desktop website users what they want in a mobile website. Make testing and optimization a continuous practice.
· Employ Google Analytics and conversions monitoring to understand how visitors use your site.
· Update your site often and regularly upgrade your site according to your analysis.
And there you have it. By implementing all eight points, you will greatly improve your chances of having a mobile friendly website and it will certainly help you retain mobile visitors and reduce the bounce rate.
8. Make it Display On Various Mobile Devices
Essentially, your mobile website needs to operate across all mobile devices and all orientations.
· Adapt your site for both vertical and horizontal view points.
· Leave website users in the same position whenever they change view point.
· Seek alternatives to Flash – Flash doesn’t work on quite a few devices.
· Make use of HTML5 for interactivity and animation.
It is important to keep the end goal in mind and not to get too wrapped-up in the details of it all. The goal is to make small incremental improvements wherever possible. If you can only change one small thing then change just one small thing. At the end of the day you will have become more aware of how users might interact with your website and that in itself is already a big step forward.
Keep learning, keep asking questions, keep making improvements. Put yourself in their shoes and you will eventually discover many ways to reduce your website bounce rate and retain visitor interest for longer.