Why Go Mobile?

What Exactly is a Mobile-Friendly Website?

People often think that a website is mobile-friendly simply because they can view it on a Desktop PC. Modern websites designed with responsive web design are always mobile ready. On the other hand if your website is more than 2 years old, it is unlikely that it is mobile friendly at all.

Mobile websites are developed specifically for the needs of mobile users. A mobile website can help your business link up with new clients and improve engagement.

 

The Mobile  Web is Growing at Light-Speed

There are 1.2 Billion Smartphone users. Are you ready for them?

Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

  • There will be one mobile device for every person on earth by 2015.
  • Mobile searches have grown 400% since 2010.
  • As of now 2013, more people are using mobile phones than PC’s to access the internet.

 

Users expect their mobile experience to be as good as their desktop experience

  • 71% of users expect a mobile website to load as fast as a desktop website
  • 60% of users expect a mobile website to load in 3 seconds or less
  • 78% will retry a site 2 times or less if it doe not load the first time.

 

A poor mobile website expereince can cost you customers

  • 57% would not recommend a business with a bad mobile site
  • 40% have turned to a competitor’s website after a bad mobile experience
  • 23% have cursed at their phone when i site doesn’t work

 

Mobile search customers want to connect with local businesses instantly

  • 95% of smartphone users have searched for local information on their smartphone
  • 61% of users call a business after searching and 59% visit the location
  • 90% of users act within 24 hrs. Wow

 

Apps are great, but many choose mobile websites for shopping

  • 81% of users prefer mobile websites to apps for researching prices
  • 79% prefer mobile sites for product reviews
  • 63% prefer mobile sites fro purchasing 

 

You can improve online purchases with a mobile friendly website

  • 70% of mobile users have compared product prices on their phones
  • 65% have read product reviews on their phones
  • 50% of mobile searches can lead to a purchase

 

Source Data: https://www.thinkwithgoogle.com/mobileplanet/en/